Ask the hard questions. We’ll answer them straight.

Because we don’t ask you to take our word for it. Before you pay anything, we study your market and show you how we’d work it: how many companies could buy from you, which ones we’d start with and whether it’s worth it. And if it isn’t, we tell you. Someone who only wants to close the sale can’t afford to say no. We can.

You shouldn’t. Between professionals, trust isn’t asked for: it’s earned. Once we’re inside your business and your market, the facts will tell you whether you can trust us.

Not with us. If there’s a fit, we write to you to set up a conversation and follow up on any serious discussion: just enough, no more. If there isn’t, we tell you and that’s the end of it. Our time goes to the companies that fit, not to chasing the ones that don’t.

No. Before we start, we agree with you what a good customer looks like: size, sector, region and who makes the buying decision. We only write to companies with the size and revenue to buy from you, so anyone who can’t pay doesn’t get through. If someone doesn’t meet the agreed criteria, they don’t reach your calendar. And before every meeting you get a research brief: who they are, what they’ve told us and why they fit.

Yes, and that’s normal. A referred customer arrives with someone else’s trust; one we bring in arrives cold, without knowing you. It’s a different way of winning customers, and as a rule it closes at a lower rate. That’s why it doesn’t replace your referrals: it adds to them. And we factor that in when we run the numbers: we work from cold conversion rates, not referral ones.

Only what’s essential. Finding companies, writing, replying to every interested prospect in under 30 minutes and booking the meetings: all of that is on us. Your part: one in-depth conversation at the start so we understand your business, and taking the meetings with your team prepared. It works both ways: we bring the system; you bring the attention a new customer deserves.

Then we won’t send you more. The number of meetings is based on what you can handle well. More meetings than you can close isn’t growth: it’s opportunities going cold. And if one day you can take more, we scale up.

You know your sector. Our expertise is something else: finding the people who can buy from you and getting them to sit down with you. In a trust-based sector, first impressions count for everything, and a generic message ruins them. That’s why we study your market before writing a single line, and we write to a specific person, for a specific reason, with no sales tricks. The personal relationship starts in the meeting; our job is to make sure there is a meeting.

It doesn’t depend on geography. We study the data for your region before we start and, if the numbers don’t add up, we don’t offer it to you.

Who, yes: we define it with you, and if there are companies you don’t want us to contact, we don’t. What we say is our craft. We start from what you tell us about your business, but writing so that someone who doesn’t know you wants to meet you is exactly what you hire us for.

Every week you get a summary of what matters: how much of your market we’ve worked, who has shown interest, which meetings are booked, what return they’re bringing and what we’re going to improve. No vanity metrics. And if something isn’t working, we tell you before you ask.

If you already use one, the meetings go straight into it with their research brief. We don’t ask you to change tools. And if you don’t have one, we give you one ready to go: every meeting, its research brief and its follow-up in one place, with nothing for you to set up.

No. We write from addresses set up specifically for this, never from your main domain, so your everyday email is never at risk. We warm them up for weeks before using them, verify every contact before writing to them and limit how many emails go out each day. And we write less, and better: what burns a brand is volume without judgement.

You can, and some people do. We use those tools too, every day. But there are two kinds of companies: those that prefer to build and maintain it themselves (studying the market, finding and verifying every person, setting up the sending addresses, writing, making sure nothing ends up in spam, replying to every interested prospect and measuring every week) and those that prefer to delegate it and focus on what they do best: taking meetings, closing and delivering the service. If you’re the first kind, go for it. For now, we work for the second.

We write to professionals, at their work address, for a reason related to their business. We say who we are, why we’re writing to them in particular and where their address comes from, and anyone who doesn’t want to hear from us again only needs to reply with one word. We work this way to comply with the EU General Data Protection Regulation and Spain’s e-commerce law (LSSI).

It depends on your market and on how many meetings you need, so we quote an exact price once the study of your market is in front of us. To save you time: from €2,000 a month. If that doesn’t work for you, it’s better to know now.

We don’t finance your company’s growth. Getting the meetings depends on us; closing them depends on you. Each side is accountable for its own part.

We work in three-month cycles, with no lock-in afterwards, so you decide with the results in front of you. Those results take volume and time: in the first month, everything is set up and the first meetings start coming in; over the next two, the system runs at full speed and improves week by week. If you’re looking for a one-month shortcut, this isn’t for you.

One that meets five conditions: the company fits what we agreed, the person makes the decision, there is real interest, they agree to meet and it lands in your calendar. We put it in writing before we start. If one that doesn’t meet them slips through, we replace it.

We may work with companies in your sector, but we never write to the same company on behalf of two clients. Before we start, we check that your market has room for you.

That’s something we calculate, not promise: promising it without knowing your numbers is just a sales pitch.

We look at that in the first meeting, once we understand your business model. There are two kinds of companies here: those that prefer to wait until they have the cash, and those that decide to invest today knowing the money will come later, because every new customer is worth it. Both are reasonable decisions. You know how long your cash will hold out; we put the numbers in front of you so you can decide with your eyes open.