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Before the first email goes out, half the work is already done.

Sending emails within seven days is easy. Getting the who, the when and the message right isn’t. That’s why we spend the first weeks understanding your market.

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Weeks 1 to 3 · Preparation

What you don’t see matters most.

By the time we start writing, we already know which companies, which person inside each one and why it makes sense for them to listen to you today.

  1. We study your marketHow many companies could buy from you, where they are and which ones to start with.
  2. We learn how your customers talkTheir problems, their words and their objections. If we don’t speak their language, they won’t listen.
  3. We find the decision-makerThe right role in each company, with their email address verified before we write.
  4. We look for the right momentA signal that they have a reason to listen today: they’re growing, hiring, changing or facing a problem you solve.
  5. We set up sendingDedicated sending addresses, warmed up well in advance, to land in the inbox without putting your main domain at risk.
  6. We get your team ready for the meetingsTogether we decide who handles the meetings and how. When the first one arrives, your team is ready, not improvising.

The first emails go out after three weeks. Not before: rushing burns your market.

Sounds like a long time? We’ve seen teams ask for meetings within seven days and, seven days later, not be ready to take them. A meeting that arrives before your team is prepared is as wasted as one that never arrives.

From week 4 · Operation

A prospect left waiting goes cold. We don’t keep them waiting.

When someone replies with interest, we answer in under 30 minutes.

  1. 01We writeThe way you would if you had the time: a message written for that company, not a template for a thousand.
  2. 02We replyIn under 30 minutes, to everyone who shows interest.
  3. 03We bookThe meeting with the decision-maker, in your calendar and confirmed by them.
  4. 04We hand it overWith a 10-part research brief:
    • Who they are
    • Their customers
    • What they offer
    • The person
    • Authority
    • Latest news
    • Growth and changes
    • How they win business today
    • What they’ve told us
    • Fit

Every week we learn which companies, roles and messages work. The next week starts out knowing more.

How we speak on your behalf

Your company doesn’t ask for meetings. It chooses who to meet.

We write as a company that leads its market: confident, specific and unhurried. The reader should feel that you chose them, not that you’re short of customers.

  1. ConfidenceWe speak like someone who knows they can help, not someone who needs to sell.
  2. PrecisionEvery message shows we know their company and their sector.
  3. RespectIf they say no, we respect it. A serious brand doesn’t push.

What we deliver

Being in the calendar isn’t enough for a meeting to count.

We define it in writing before we start. It counts when all five conditions are met.

  1. The company matches the agreed ideal customer profile.
  2. The person holds the agreed role or profile.
  3. They have a genuine interest in talking business.
  4. They agree to the meeting of their own accord.
  5. The meeting is booked.

Counts

  • A properly qualified, booked meeting.
  • The prospect doesn’t turn up, despite being properly qualified.
  • Your team cancels or doesn’t turn up.
  • A rescheduled meeting still counts as one meeting.

Doesn’t count, and we replace it

  • A company or person outside the profile, due to our error.
  • Poor qualification on our side.
  • A contact or scheduling error on our part.
  • A duplicate from your pipeline that you’d already flagged to us.

The details are set out in each project’s contract.

Responsibilities

We get you to the meeting. Your team closes.

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One person accountable for your system, from start to finish.

You don’t deal with a department: you deal with the person who runs your acquisition system and knows your market. You’ll never have to explain your business twice or ask how things are going.

Your weekly summary

Every week, the numbers that matter. Not the ones that look good.

Emails sent and open rates don’t pay salaries. So we don’t report them as results. This is what you get, and what it’s for.

  1. Coverage

    How much of your market we’ve worked

    You know how much ground is left and when it makes sense to open a new segment.

  2. Interest

    Replies with genuine interest

    Not opens or clicks. You see which messages and which kinds of company really work.

  3. Meetings

    Meetings booked, with company and role

    You can check the quality, not just the quantity.

  4. Return

    What comes out of each meeting

    Opportunities opened and sales won: we track them with you meeting by meeting, so you always know whether the investment is paying off.

  5. Improvements

    What we’ve changed, and why

    You know what we’re working on without having to ask.

More questions

The hard questions, answered straight.

Trust, quality, your time, control and cold email. See the questions

Let’s see if there’s an opportunity worth pursuing.

Tell us what you sell and who to. If we see a real opportunity, we’ll show you how we’d go after it.

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Two-minute form · We reply within 24 working hours