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B2B acquisition system

Right now, companies worse than yours are signing your customers.

Not because they’re better. Because they got there first. You don’t want meetings: you want new customers. We work out how many meetings with decision-makers you need to win them and put them in your calendar, before anyone else takes your place.

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Who it’s for

If a new customer is worth far more than it costs to win them, this is for you.

  1. 01You sell to businessesYour customer signs a contract. They don’t just pay at the till.
  2. 02Every customer is worth a lotA single customer pays for months of work. Losing one to someone else is expensive.
  3. 03Your market is bigPlenty of companies could buy from you. Most of them don’t know you exist yet.
  4. 04Your sale starts with a meetingWhen you sit down with the person who decides, you win. The hard part is getting to that table.

Your sector doesn’t matter. What matters is what a new customer is worth to you. Check whether you’re a fit

What your growth depends on today

Your growth depends on someone remembering you.

A referral. A partner passing you a project. A manufacturer recommending you. A trade show that went well. When they come, it’s a good year. When they don’t, there’s no plan B.

  1. ReferralsYour best channel. Until the quarter when none arrive.
  2. InboundIt works when the market comes to you. What about the market that doesn’t?
  3. AdvertisingIf getting more opportunities means spending more, you don’t have more control. You have a bigger budget.
  4. Partners and manufacturersThey pass you business when it suits them. And tomorrow they can pass it to someone else.

That isn’t a growth strategy. It’s waiting for your turn.

Your best customers are already out there, and many of them don’t know you exist yet. You don’t have to drop what works. You need to add the route that goes out and finds them.

Your sales team

Your salespeople are too expensive to spend their time looking for someone to sell to.

You’re paying sales salaries for hours spent finding companies, guessing who to write to and chasing replies that never come. It’s the most expensive way not to sell.

What eats up their week today · EVR takes it on

  • Finding companies that might be a fit
  • Working out who to write to
  • Writing, following up, writing again
  • Separating real interest from the merely curious

What they should be doing

  • Meetings with companies that fit
  • Proposals
  • Negotiation
  • Signing customers

You don’t need to build a department to find out whether there’s business beyond your inbound.

Doing it in-house means months of hiring, training and testing before you know if it works. With EVR, that capability arrives fully built: team, infrastructure and operations.

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The business you want to win

Growing isn’t about winning more customers. It’s about winning the ones you choose.

  • “We want to break into larger companies than the ones we work with now.”
  • “We want to sell more of our highest-margin line.”
  • “We want to open a new vertical.”
  • “We want to expand into another country.”
  • “We want to stop depending on a single type of customer.”

When you choose which customers to go after, you also choose what kind of company you become.

Judgement

Buying 10,000 contacts doesn’t give you a market. It gives you a big spreadsheet.

Your market is only so big. What matters is covering it well.

When someone writes badly in your name, you don’t just waste an email. You damage your brand with a company that won’t listen to you again. Your name isn’t something you hand to just anyone.

Outside your marketFirst prioritySecond priorityNext
  1. VolumeAutomating bad prospecting doesn’t make it better. It just gets it wrong at scale.
  2. AttentionYour competition isn’t another email. It’s the decision-maker’s time.
  3. JudgementBefore writing to anyone, we decide which companies are worth working, who to talk to, when, and why it would make sense for them to listen to you.

Your market isn’t infinite. Every company you burn is a customer you’ll never have.

The purpose

A full diary can still mean an empty pipeline.

The industry is obsessed with counting leads, meetings and activity. None of those figures pays a salary. A customer does.

You don’t need more leads. You need more companies you’d genuinely want to turn into customers.

Meetings are the mechanism. Sales are the purpose.

EVRCreates the opportunity and takes it all the way to the qualified meeting, with a research brief: who the company is, who the person is, what they’ve told us and why they’re a fit.

Your teamTurns it into a contract. We don’t promise you sales, because closing is down to you. But everything we do has one purpose: getting your company to sign more customers.

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How we do it

Your company doesn’t adapt to our system. We build the system around your company.

  1. 01ChooseWhich market we go after, and in what order, based on what you want to sell.
  2. 02ReachThe person who can move the decision, with a reason to listen to you.
  3. 03OpenWe turn that first contact into a conversation worth continuing.
  4. 04DeliverYour team gets the meeting, ready to sell.

Every cycle tells us which segments, profiles and messages work. The next one starts out knowing more.

See how it works

Your market is already out there. The question is who works it first.

Tell us what you sell and who to. If we see a real opportunity, we’ll show you how we’d go after it.

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